Columbia Sportswear - Bugaboot 1
History of the Bugaboot 1
In 1992 Canadian brand Sorel offered dealers the famous Cariboo Pak boot that took color inspiration from Columbiaās Bugbaoo Jacket franchise. Columbia took notice and thought there may be a business opportunity in the footwear industry. They called on a local creative agency Sport Inc. to advise them on the potential of entering the Footwear Business. Tim Boyle met with both Rob Strausser and Peter Moore, legends in footwear. The design brief included three simple points:
- ā¢ The boot must be functional for the outdoors.
- ā¢ Encompass Columbiaās energy.
- ā¢ Provide a good value for our customers.
Sport Inc. agreed to take on the challenge.
Peter sketched the concept, and long-time footwear product developer Jim Gorman built it. Peterās involvement did not end with the sketch, he agreed to see the boot through development. Rob Strausser even attended Columbiaās Fall 1993 Sales meeting to tell the bootās story.
The Bugaboot was a great success selling over 40K units that first year, launching Columbia Sportswear into the Footwear business.
Ā
Meet Bugabootā¢ 1 Limited Edition. 90's legacy design. Today's tech. Only 1,993 pairs made. Get yours.
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Columbia Sportswear - Bugaboot 1
Columbia Sportswear - Bugaboot 1
History of the Bugaboot 1
In 1992 Canadian brand Sorel offered dealers the famous Cariboo Pak boot that took color inspiration from Columbiaās Bugbaoo Jacket franchise. Columbia took notice and thought there may be a business opportunity in the footwear industry. They called on a local creative agency Sport Inc. to advise them on the potential of entering the Footwear Business. Tim Boyle met with both Rob Strausser and Peter Moore, legends in footwear. The design brief included three simple points:
- ā¢ The boot must be functional for the outdoors.
- ā¢ Encompass Columbiaās energy.
- ā¢ Provide a good value for our customers.
Sport Inc. agreed to take on the challenge.
Peter sketched the concept, and long-time footwear product developer Jim Gorman built it. Peterās involvement did not end with the sketch, he agreed to see the boot through development. Rob Strausser even attended Columbiaās Fall 1993 Sales meeting to tell the bootās story.
The Bugaboot was a great success selling over 40K units that first year, launching Columbia Sportswear into the Footwear business.
Ā
Meet Bugabootā¢ 1 Limited Edition. 90's legacy design. Today's tech. Only 1,993 pairs made. Get yours.
Original: $250.00
-70%$250.00
$75.00Product Information
Product Information
Shipping & Returns
Shipping & Returns
Description
History of the Bugaboot 1
In 1992 Canadian brand Sorel offered dealers the famous Cariboo Pak boot that took color inspiration from Columbiaās Bugbaoo Jacket franchise. Columbia took notice and thought there may be a business opportunity in the footwear industry. They called on a local creative agency Sport Inc. to advise them on the potential of entering the Footwear Business. Tim Boyle met with both Rob Strausser and Peter Moore, legends in footwear. The design brief included three simple points:
- ā¢ The boot must be functional for the outdoors.
- ā¢ Encompass Columbiaās energy.
- ā¢ Provide a good value for our customers.
Sport Inc. agreed to take on the challenge.
Peter sketched the concept, and long-time footwear product developer Jim Gorman built it. Peterās involvement did not end with the sketch, he agreed to see the boot through development. Rob Strausser even attended Columbiaās Fall 1993 Sales meeting to tell the bootās story.
The Bugaboot was a great success selling over 40K units that first year, launching Columbia Sportswear into the Footwear business.
Ā
Meet Bugabootā¢ 1 Limited Edition. 90's legacy design. Today's tech. Only 1,993 pairs made. Get yours.
